Becoming a successful professional in the beauty industry is all about managing your own business. Being talented, while helpful, is not enough to push your potential beauty career to the next level. In this blog, you’ll learn the 4 Key Performance Indicators (KPI) that you need to track. A KPI is just a fancy term for “statistic” that is used commonly in business. At Austin Kade Academy, we want our graduates to become successful beauty professionals. We provide a unique beauty business curriculum to prepare you for a potential career!
1. Rebooking Percentage
Getting your existing clients to rebook with you is an essential part of getting more business as a beauty professional. Why is this important? Repeat clients are satisfied ones. They are more likely to spend more money on other services you might offer. It also allows you to schedule out and have full days, which in turn creates more revenue for you.
On average rebooking gives you two more appointments every year per client. If you have 300 clients, then that makes 600 more appointments. By having that many more clients, you can potentially increase your income by $15,000 to $60,000 that year.
It also impacts the total number of clients you would need to keep your schedule full. A new client is much harder to get than someone who is already satisfied with your services. It’s like how you may have a favorite restaurant that is your “go-to” but trying out something new can be more daunting. The other benefit of having clients who rebook is it indicates that your services are more valuable and then you can start charging more for them. Our curriculum can show you how to track this important KPI to understand exactly what that is and how to increase it.
2. Retail Dollars to Service Percentage
71% of clients say they have never been offered products. This is a simple and easy win that our curriculum can show you how to do it. A licensed beauty professional can offer the right option for products and services. Clients come to them because they don’t know how to do it themselves. You can feel empowered to help others in their self-care by helping them understand what you are using and why.
Understanding the products you use to help someone feel their best is only a part of it. If a client of yours tries to use a different, subpar product, they are less likely to get the same results you gave them. By advising and selling them on products, the products you use allow them to continue to have great results. Then, they are more likely to trust you again in the future. Our curriculum can teach you not only how to ask the question, but also how to track the results!
3. Add On Services
The third piece that can unlock your potential earnings is asking your clients to add on services. We’ve found that 75% of salon guests will say yes to add-on services, you just need to ask! Guests who accept add-on services also tend to buy more retail products and will refer you to more clients. You can do add-on services with a cosmetology degree from Austin Kade because you’ll learn a variety of practices like:
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- Massage
- Haircutting
- Permanent Waving
- Hair Styling
- Hair Coloring
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Another option that you have to offer other services is through additional education like one of our two-week intensive makeup courses.
4. Average Ticket Price
Finally, the last KPI to track is your average ticket price. By tracking how many dollars, you bring in per client you can see the impact it has on your beauty business. The first KPI of getting repeat clients allows you to then more easily sell products and add-on services. This final step puts it all together and can put you over the top as a beauty professional. Some of our graduates are making over $2,000 a week on average!
If you are serious about potentially making a great living doing what you love, come check out Austin Kade Academy. We offer a variety of programs, financial aid, and an experienced team who really cares about you. Schedule a tour with our helpful team by contacting us today!
Want to know more about Austin Kade? Check out some of our top reasons why you should choose Austin Kade Academy.
